Besure is an innovative method of self-insurance and provides affordable policies to help customers protect the things that matter most to them.

In addition to this, Besure also allows individuals to:

  • come together as a community of like-minded individuals
  • agree on risks to be protected
  • set contributions for the risk coverage using best actuarial practices
  • have claims successfully and quickly approved by their own community
  • have more control over the entire insurance process

Flexible, Transparent, and Affordable Self-Insurance Policies

At Besure, we know that life is full of unexpected hurdles. Whatever your needs, our online platform offers a smart new way to protect the things you value most, from your pet to your prized musical instrument.

By joining the Besure community, you can participate directly in self-insurance and create a policy that helps guard you against any nasty surprises.

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Besure P2P Platform: Innovative Self-Insurance

Advancements in technology have hugely affected the way we view and organize insurance. A new and innovative development is peer-to-peer (P2P) insurance.

What is P2P Insurance?

Peer to peer insurance is the creation of a community of like-minded individuals who come together to organize their own insurance and bypass the big insurance companies.

This type of self-insurance can have many benefits, including:

  • greater control over the process
  • lower consumer costs
  • lower likelihood of fraud
  • easier claims process  

In such a case, every member of the community is both an insurer and insured. The P2P insurance doesn’t collect premiums but pays claims, and the costs are shared amongst all members of the community.


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The Million Dollar Question: Should I Self-Insure?

While it’s gaining traction, P2P insurance isn’t the first thing that comes to mind when thinking of insurance because traditionally, the sale and distribution of insurance have been heavily intermediated by third parties. Such as:

  • Brokers: Individuals who take their cut from the gross premium paid
  • Insurers: Who receives a net premium in return for underwriting specific risks

Why this may not be the right (and only!) option

With such traditional methods, the fees do add up and your insurance will turn out to be a complex, messy, and expensive business, which isn’t the best news for consumers who own insurance they don’t (or only rarely) use.



Besure: Your Affordable Alternative

In today’s interconnected society, where more and more transactions are being carried out online, one can question the relevance of such old-style business approaches, and even better, seek out alternatives.

The peer-to-peer insurance platform is an innovative type of self-insurance which allows a group of friends to come together to create their own insurance pool.

P2P Insurance vs Traditional Insurance

Today, the concept of P2P insurance is gaining traction, and for good reason.

Obtaining insurance in self-selecting groups can have incredible advantages, including:

  • it improves the quality of risk
  • friends tend to be more honest with each other, lowering your risk of fraud
  • a community wants to see their members succeed, so the claims approval process is fast and most often, successful
  • social insurance is viral: customers have the interest to spread the word and get other friends to join
  • it provides financial and emotional support to its members during times of difficulty
  • it doesn’t require traditional intermediaries (eg. brokers)

P2P Insurance Is About More Than Money



Call Today

To find out more about how Besure can help you engage in successful self-insurance, and how our community can provide you financial and emotional support during some of life’s most challenging moments, contact us at 403-460-6961 or fill out our online contact form.

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Questions? Comments? Call us today at 403-768-3525 or fill out the form below


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